Simply reaching out to prospects once and attempting to sell them your product isn’t sufficient.
Most customers are in the market not because they have decided to buy something but because there are interested in knowing what’s available in the market. Working on a decision to buy or not to will come later. The purchase would happen only when the customer is convinced that he needs to buy the product. Because of this mindset, if you try to pitch your product once and then be done with it, chances are it will no longer be on the prospect’s mind a few days later. This is where following up or sequential mailing comes in. It is important to follow up, conduct cold calls and send out 2nd notices and final notices so you can remind prospects of what they had been interested in!
How do you stay in touch with existing clients? Monthly newsletters can be easy and inconvenient way to remind your customers about your business and any new upcoming products, advertisements, discounts, specials or any general information about the industry. Newsletters can also help with selling a product to a customer who already bought another product from you. They help with maintaining good working relationships with clients who are more likely to refer you to their friends for your constant care and good customer service. Keeping in touch is extremely important!
A good marketing agent would also take the pains to test the various factors that affect his product. Changing the price, including offers and specials, introducing discounts, trying new modes of communication, testing new advertising options etc. Any of these changes have significantly impact your business in a good way and you would not know about it unless you try it out for yourself.
Make your clients feel pampered. Of course, the pampering will come at a price. Often, you’ll notice that influential clients do not mind shelling out more for a premium service. You can showcase both options – the one with no extras at a low price, and the fancy one priced higher. Chances are, when given an options, clients who can afford it will go in for the higher priced one. Indulge your customers with Deluxe services and very soon they will be spreading the word about you and your business to their friends and their network helping bring in many more customers! Providing exceptional customer service goes a long way in establishing your business and making it successful!
You also can try our telemarketing services that have been working well for insurance, home care and mortgage companies.